Proxicare: Interview with Hélène Lathieyre, Mission Director

Following the Proxicare overview, Benefits and requirements of using AI, we had the chance to meet Helene Lathieyre, Mission Director at Proxicare. We were able to talk to her and ask her all our questions. Challenges and objectives of Proxicare, how far we have come to achieve this panorama, the advantages of artificial intelligence for a health and insurance consulting firm, find Helene's answers in this article!

1- Could you introduce yourself and tell us what your responsibilities at Proxicare consist of?

Helen:
I am Helene, Director of Mission chez Proxicare.
My career has allowed me to acquire a strong expertise in the health sector and billing flows. I have established relationships within our ecosystem with all stakeholders, whether institutional, industrial or technical (union, retail, complementary health, healthcare networks, healthcare networks, healthcare networks, software publishers, etc.). My role consists in offering support in transversal areas such as innovation, strategy, strategy, management, transformation, program management and the deployment of health services.

2- What was your professional background before joining Proxicare?

Helen:
I have accompanied various groups, in the sector of Health insurance And Third-party payer, including:

• Several Third-Party Paying Operators
• Startups specialized in the payment of non-nomenclature flows and the data associated with the care pathway.
• Suppliers of Digital Medical Devices (remote cardiac monitoring)
• Health Supplements or Insurtechs
• Federations representing complementary health insurance

3- Can you introduce Proxicare to us in a few words?

Helen:
Proxicare is a Health Expertise and Consulting Firm dedicated to supporting actors in health and personal insurance.
Today, We Support More Than 80 customers And let's make more 300 missions We have a daily basis.
Our aim is to generate a positive impact in the field of health!

4- What types of services and expertise do you offer as a consulting firm to health actors?

Helen:
At Proxicare, we offer our expertise in several areas, including:

• La Strategy and innovation By developing the strategic vision of our customers and by providing recommendations on the opportunities for partnerships, positioning or services to be implemented
• The marketing and distribution By simplifying market access and by designing offers and routes according to the needs of our customers
• The Digital and data By carrying out market studies, observatories, economic models and by improving uses, in particular thanks to tools using artificial intelligence
• La Operational transformation by carrying out organizational diagnoses, the deployment of processes, courses, tools or even training.

We deploy a strong specific expertise on healthcare billing models.

5- Why did you choose to adopt artificial intelligence in your daily activities?

Helen:
Proxicare has chosen to create a Support offer for its customers Around AI on two axes:

• The first axis concerns compliance with the regulatory requirements associated with the AI ACT. We help our customers to set up effective governance.
• The second axis is associated with our historical areas: “What strategy should we adopt to deploy AI in business effectively, covering marketing aspects, projects, up to operational implementation in the field? ”.

6- If you had to summarize, what are the main benefits and advantages of using artificial intelligence?

Helen:
Today, using artificial intelligence systems allows our customers to remain at the same time Competitive By optimizing their management costs and differentiators by improving and diversifying their customer offerings. This is increasing, de facto, experience and satisfaction users. On the other hand, I see another benefit, in terms of well-being and prevention, namely that of improving, simplifying and democratizing access to care even more!

7- How did you select the companies you highlighted in this panorama related to artificial intelligence?

Helen:
We selected companies on the basis of the various paths that we had previously identified, i.e. the customer/employee journey, prevention and finally operational efficiency. During this selection, we also took into account the possible resonance between companies and the needs of our customers as well as the existence of these companies in France.
Finally, it is rather a non-exhaustive illustration of the players in this market. It is intended to be enriched and to evolve over time, of course!

8- Why did you decide to highlight Finovox during the morning presentation of your panorama? Were there elements or specificities that prompted you to include Finovox in this presentation?

Helen:
We decided to highlight Finovox for Its positioning : fraud and the control of management fees, which are two major challenges for our complementary health customers.
Finovox was able to convince us by showing us the quality of its service through the increase in the number of its customers in 2023. Son Economic model And its deployment process, At the same time Unsophisticated And Swift, also seemed to us to be advantages to be valued!

Do you think Finovox could be of interest in you too? To learn more about our services, do not hesitate to contact us.

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